Britt Shop specializes in developing and operating
travel retail shops, with more than 80 stores in 11 countries.
In addition, we buy art directly from local artisans and design the vast
majority of the products that are offered in our stores.
Morpho Travel Retail has developed an outstanding concept in retail stores – stores
that celebrate the vibrant cultures of their countries by offering local,
often artisanal products.
To achieve this, a multidisciplinary Morpho team thoroughly investigates each country
to discover and understand what attracts tourists.
Their findings later give life to local Britt Shop stores and to the
authentic products offered from each country.
We carefully select every detail – the color of store furniture and finishes, the music,
the decoration, and even our staff uniforms – to create an interactive space that
works in harmony with each country and culture.
This concept, which we call "sense of place", allows Morpho to position itself as a multilocal, yet local business model – as a company that honors and highlights the authenticity, culture and distinguishing features of each country,
always with an enduring passion for detail.